Ok let’s explore some of the mistakes email marketers make routinely.
Back in the day, it was super easy to get a lot of people to sign up for your email list.
People were excited about email and would give out their email addresses in exchange for a free report or newsletter.
But things have changed now. Some marketing guides still teach old strategies that don’t work anymore.
Even new guides can be outdated because the creators haven’t kept up with the times.
One big mistake marketers make is offering a low-quality freebie to get people to sign up.
This freebie is called a “lead magnet,” and it’s supposed to attract people to your list.
But if you offer something old, overused, or just plain bad, you won’t get many subscribers.
If you want to build a big, engaged email list, you need to offer something valuable.
Don’t use old reports or cheap products just because they’re free. If you do, you’ll end up with a small list and not much success.
Instead, focus on creating a lead magnet that people actually want.
This will help you attract the right audience and grow your list. Let me show you how to do it right…”
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Here’s tip #1 for you:
Make sure to give your subscribers what they really want.
Don’t just guess – do some research to find out what they’re interested in.
One way to do this is by checking out popular websites like Amazon.com and Clickbank.com.
Look at what’s selling well in your area of interest, and then create something similar to give away for free.
If people are already spending money on a certain type of product, like a cookbook for losing weight or a guide to blogging, chances are they’ll be excited to get it for free from you.
Tip 2: Make Something People Will Use a Lot
If you make something that people will use over and over again, they will see your brand and ads more often.
So, try to create something like a list of gear, a checklist, or even an app that people will use multiple times.
If you were thinking of making an ebook or report, that’s okay. Just make sure it has something that people will want to refer back to often.
For example, if it’s a report about losing weight, you could include meal plans and recipes.
Next tip…
Tip 3: Make It Valuable
The first tip was to make your product desirable. Now this last tip is to be sure your lead magnet is valuable as well.
This is something that you should be able to easily charge money for — $25, $50, $100 or more.
You see, most list builders make the mistake of using a cheap product as a lead magnet.
They think that since they’re giving it away, then the product itself shouldn’t be worth much.
Actually, you should be doing just the opposite.
Make the product valuable and knock your users’ socks off.
Show them that you give away products that are even better than what others are selling.
This not only boosts your opt-in rate, it will boost your backend conversion rate too as subscribers rush to buy what you’re selling.
Alright, listen up!
If you want to attract people to your business, you need a lead magnet that really grabs their attention.
But it’s not just about getting their interest – you also want to turn those interested folks into paying customers.
Follow the advice I gave you earlier, and you’ll be on your way to creating lead magnets that help you grow your customer base.
But wait, there’s more! If you really want to learn how to build a big, responsive email list like the pros, then you need to check out this website: www.emarketersclub.com.
Go take a look now and uncover the secrets to building a successful email list for yourself!
